Content is king, but the form in which you are uploading that content matters a great deal as well. No matter how good your content is, unless it is appealing to your viewers it’s not going to help you get the results that you might be looking for. For example, text based content is all well and good because you can use it to add keywords to the mix and also figure out a way to get the maximum amount of information across to your readers, but there is also the fact that it is not all that visually appealing. You need to adopt a more visually oriented approach so that you can catch the reader’s eye.
Lots of tech companies are guilty of the crime of not using enough visuals on a regular basis. Due to their adoption of dated marketing techniques, they tend to waste the benefits that could potentially be obtained from their social media presence. Remember, it’s not just important to be present on a particular social media platform. You need to work on mastering the algorithms of that platform as well and establishing a presence that would in many ways be a true representation of what your brand happens to be all about.
Here are some tips to help you make your marketing approach a little more visually oriented:
#1 Make Your Logo Visible
No matter what social media platform you might be using, you absolutely need to make your logo visible there no matter what. Make it the first thing that anyone would see when they come to check out your profile, and try to invest in a logo that is in line with the aesthetic preferences of the average social media user.
#2 Focus on Image Quality
A lot of marketers on social media tend to use things like stock images, assuming that the quality of the image is going to be enough. You need to focus on more than that. Take your own pictures, this will make your enterprise look a lot more professional all in all.
#3 Optimize Videos For Social Media
Facebook does not automatically play the sound for videos so as not to ruin the scrolling experience for their users. This means that you need to optimize your videos so that they can be fully experienced even without sound, since a lot of the people that end up watching it are probably not going to hear the audio and would prefer to watch it without sound instead.
#4 Focus on Live Videos
Prerecorded content is not the only thing you should be looking into. You need to try and focus on livestreaming as well. This is because of the fact that streaming live can help you interact directly with your potential customers, and it will notify the people that are following you that new content is currently being uploaded which would entice them to come and see what is happening.