Category: Featured

Why Organic Content is Still So Important

A lot of naysayers have been saying for quite some time now that focusing on organic content is an old school approach that does not have anything to do with the modern state of the internet. This is not true at all. Masters of this craft still admit that there is nothing quite like organic content to get you the kind of visibility that you might be looking for. The only thing that has really changed is the manner in which that content can be used. There are a number of new factors coming into play that are changing the way content is viewed.

For starters, social media is no longer the level playing field that it used to be. This is why going for mass appeal is no longer going to cut it. Instead, you should try focusing on niche markets that would be more likely to care about what you have to offer. Focusing on the right audience can mean the difference between success and failure. It can force audiences to create a bond with the product that is being discussed, so this is definitely something that is going to end up having an enormous impact on the content creation process.

Another thing to bear in mind is that numbers aren’t everything. For a numbers based company, things like ROI and other statistics might be all that matters, but the main benefit of organic content has always been a little difficult to fully pin down even though it did bring legitimate results. You can be successful even if the numbers don’t show this sort of thing happening. You will also be able to humanize your brand by using organic content which is far more likely to get people interested in what you are offering than other techniques you might have thought of using.

That being said, the numbers often do prove that organic posts end up going viral more often than promoted ones. It’s all about the mindset. When you have a piece of content that you are trying to promote, your approach is going to reflect this sort of thing. However, if you are making an organic post that you are trying to share with your followers without necessarily pouring money into the social media machine in order to artificially boost its outreach, your content will end up coming across as a lot more genuine.

Hence, it’s fair to say that organic content is still extremely important, and it is without a doubt something that you should consider focusing on in the long run. You can offer both promoted content as well as organic content, and you could periodically upload content that is entirely organic so that you can see what your organic reach is and ascertain whether or not it is up to the mark. Artificial reach can only take you so far, it’s organic reach that will actually determine your level of success.

How Storytelling on Social Media Can Boost Engagement

If you have been working in the field of marketing for quite some time by this point, there is a chance that you would know the importance of regularly posting this content. However, more important than just posting content is making sure that your content is relevant and contextual and that it’s not just random snippets of ideas that you are throwing your viewers in the hopes that this would placate them and make them feel like they have gotten what they had been asking for since all this time.

What you need to focus on instead of miring your followers in useless content that they are not going to like, try to focus on making your content as engaging as possible instead. This will make it more likely that your users are going to interact with the post which is what leads to the numbers that are going to make it seem like you definitely know how to do your job. The best way to make your content more engaging and to make it more likely that your followers are going to want to interact with it is by telling stories through it.

Social media is all about telling stories. Everyone’s social media profile is focused on their own personal story, so there is no reason why brands and companies can’t have stories in a similar vein as well. By using storytelling techniques in your content and posts, you are going to make users more invested in whatever it is that you are offering. This is a brilliant way to humanize your brand as well and make it seem like it is more in line with the concepts that people are familiar with after having spent such a significant period of time on the internet.

It’s safe to say that this is perhaps the single best way to try and develop some kind of relationship with the people that you might be trying to entice into buying your products and acquiring your services by paying for them. Storytelling is also going to help certain details sink in more fully for your customers. Not only will they be more interested in what you have to say, the things you do say are going to end up sticking in their head a lot more fully as well, and they will be able to recall certain details that might have otherwise ended up being lost to them.

Just make sure that you are being genuine with your audience, since this is going to matter a lot in terms of how storytelling might be able to help you in a variety of ways. Also, try to make your stories in line with audience expectations, and no matter what you do never go overboard with what you are attempting to accomplish in your storytelling endeavors. It’s safe to say that once you start applying this technique, the sky is the only real limit.

4 Tips For a More Visual Social Media Marketing Approach

Content is king, but the form in which you are uploading that content matters a great deal as well. No matter how good your content is, unless it is appealing to your viewers it’s not going to help you get the results that you might be looking for. For example, text based content is all well and good because you can use it to add keywords to the mix and also figure out a way to get the maximum amount of information across to your readers, but there is also the fact that it is not all that visually appealing. You need to adopt a more visually oriented approach so that you can catch the reader’s eye.

Lots of tech companies are guilty of the crime of not using enough visuals on a regular basis. Due to their adoption of dated marketing techniques, they tend to waste the benefits that could potentially be obtained from their social media presence. Remember, it’s not just important to be present on a particular social media platform. You need to work on mastering the algorithms of that platform as well and establishing a presence that would in many ways be a true representation of what your brand happens to be all about.

Here are some tips to help you make your marketing approach a little more visually oriented:

#1 Make Your Logo Visible

No matter what social media platform you might be using, you absolutely need to make your logo visible there no matter what. Make it the first thing that anyone would see when they come to check out your profile, and try to invest in a logo that is in line with the aesthetic preferences of the average social media user.

#2 Focus on Image Quality

A lot of marketers on social media tend to use things like stock images, assuming that the quality of the image is going to be enough. You need to focus on more than that. Take your own pictures, this will make your enterprise look a lot more professional all in all.

#3 Optimize Videos For Social Media

Facebook does not automatically play the sound for videos so as not to ruin the scrolling experience for their users. This means that you need to optimize your videos so that they can be fully experienced even without sound, since a lot of the people that end up watching it are probably not going to hear the audio and would prefer to watch it without sound instead.

#4 Focus on Live Videos

Prerecorded content is not the only thing you should be looking into. You need to try and focus on livestreaming as well. This is because of the fact that streaming live can help you interact directly with your potential customers, and it will notify the people that are following you that new content is currently being uploaded which would entice them to come and see what is happening.