Whether you run a small firm or a large-scale business, with this tool you can better understand your online audience in a highly personalized way. Heatmap tool acts as an undercover investigator that allows you to capture all the activities and actions performed by your visitors. The marketers can use it to their advantage by developing their campaigns according to the mindset and expectations of the clients. This way they can reduce the chances of any disappointments and come up with promotion techniques that drive high percentage of sales.
It is basically an analytics tool that gives the marketers a higher edge when they are looking for ways to assess consumer behavior in a highly structured manner. You can use to evaluate the key points that converted your website audience into repeating customers. Its highly detailed visualization options give the marketers a clear understanding of how their users interact with their website and what are their points of interest. If you want to know how to use web analytics to efficiently track your sales, then you can find relevant information on the website of Extreme SEO now.
Crazy Egg helps marketers customize their website by interpreting the likes and dislikes of their target audience. The eye tracking tools keep the operators constantly updated about the latest trends that are being adopted by the online users, so that they can make upgrades in their website’s outlook accordingly. You can know about the hot topics and pages on your website, and add features that attract your audience the most. Scroll map tells you about the part at which your audience mostly leave your page, which can indicate a lack of interest. The heatmap reveals all the areas of our page that are mostly clicked by the online visitors.